Ricco's: The Baker's Massage

In Peru, Christmas is the most celebrated holiday. But between spending, preparations and horrible traffic, it can also be a very stressful time. Especially this year. First, we're finally qualified to the Football World Cup after 36 years, but between key player issues and political interference, the country is more stressed out than ever. Also, our political climate couldn’t be worse, with former presidents in jail and corruption scandals involving big corporations breaking every other day. Peruvian agency Independencia set out to relieve this situation instead of launching another typical Christmas campaign.