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PayPal UK / Giving Fund: PAYPAL TURKEYDASH 2017
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To raise awareness of their charity giving fund, PayPal and CP +B, London, created the PayPal Turkey Dash. A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, (turkeydash.co.uk) the faster it ran in a televised Turkey Dash.
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