King Jay: Join the Kingdom

For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. Inspired by the fire in his fight and his love of basketball, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefiting the Children's Wish Foundation of Canada, this holiday season visit kingjay.org and join the kingdom. Because together is stronger. Agency: Mosaic