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Outdoor
Shine On Sierra Leone: Hero
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Children in the West African country of Sierra Leone walk up to nine miles to get to school on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. To help raise awareness for the nonprofit Shine On Sierra Leone, an organization dedicated to building new schools that bring education closer to the children’s homes, David&Goliath created a powerful campaign that includes 9milescroll.com, OOH posters, billboards and an Instagram initiative featuring 9 influencers who tagged each other consecutively in one of the 9 miles of the children’s journey.
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