EuroBic: ÉParaSi

#ÉParaSi translates to #ItsForYou
That’s what was written in the paper wrapping this 2 square meter gift. Hiding inside, a whole crew of Santas and a duo (guitar and vocals) waiting for the perfect moment to “strike”.

As soon as a group of adventurous people unwrapped the gift, confetti cannons went out, the band started singing and the the rest of the crew handed out candies, balloons and a little moment of joy.

Small steps build great relationships and EuroBic did what no other Portuguese bank was capable of.