Prio: What if Santa’s sleigh ran out of gas?

What if Santa’s sleigh ran out of gas, would you give him a ride? That was the premise for Prio’s brand activation. And it was a major success.
Whenever someone stopped to give Santa a ride, he would ask for a ride to a nearby Prio store and fill up their gas tank.
A little gift that made a whole difference for the friendly people that stopped for a ride. Their smiles, thankfulness and real surprise were a hit among the Portuguese digital audience that watched the video and made it go viral.