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Top 6: January 10th 2018
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Football Federation Australia / Hyundai A-League: You've Gotta Have a TeamTop 6: January 10th 2018
This is the true story of one kid who inspired millions to pick an A League club to call their own. Enter Yoshi: a 10-year-old football-crazy kid without a team. Every club competed to win him over, tailoring once in a lifetime experiences. Players, fans, and sponsors followed his journey on TV, Cinema, Outdoor, Radio, Digital, Social and PR added the extra fuel making Yoshi an overnight sensation. The campaign via BMF, increased game attendances, TV viewership, club membership and helped secure the A League's biggest ever TV deal. Most importantly, inspired a new generation of fans to find a team.
FFAHead of Marketing, Digital & Fan Engagement: Rob Squillacioti RelatedAlso best this week |
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