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BT Mobile: First Steps
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AMV BBDO has launched this ‘First Steps’ spot for BT Mobile, produced by Great Guns which highlights the importance of being present for life’s unmissable moments. Directed by Olly Blackburn, the intimate 60” film focuses on a young family. Beginning in their home, we see the couple and toddler enjoying precious moments before the mother – a nurse – leaves for work. Later, on the bus to the hospital, she receives a video call from her partner. He excitedly turns the camera to their child – capturing the magical moments of her very first steps. The proud mother tearfully encourages her baby girl, who responds to her voice and walks towards the camera. The advert ends with the voiceover reminding us to ‘Be there, for those moments that only happen once.’
Assistant Producer: Felicity Bamber Related |
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