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Anonymous Content’s Robert Logevall captures the sleek design of the new LG 8700 phone in this rapidly sequenced spot via agency Brand Buzz, New York. Set to a driving rhythm, images of objects that embody the polished and metallic design of the phone quickly flash on the screen. Knives, ball bearings, gyroscopes and other like objects shuffle through this cadenced comparison as we acquire an understanding of this sophisticated device. Both elegant and industrial, the LG 8700 is precisely portrayed as the must-have tool.
Credits
Other credits
Executive Creative Director: Graham Turner
General Manager: Kara O’Neil
Assoc. Dir. Integrated Marketing: Alex Sloane
Asst. Art Director: Renee Anderson
Jr. Copywriter: Liz Harrison
CD(s): Jill Applebaum, Phil Jungmann
Agency Producer: Tennille Teague
Editorial: Beast
Editor: Paul Norling/ Rebecca Beluk
EP: JJ. Wilmoth
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Sound Designer: Brian Emrich
Audio Post: Sound Lounge
Mixer: Tom Jucarone
Shoot Location: Los Angeles, CA
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com
