Hemat - Institute of hematology - Laboratory medicine: Breastless Mannequin

With the idea of supporting the Pink October Movement, Hemat Laboratory, located in Sao Jose do Rio Preto, Sao Paulo state, has promoted an intervention in the showcase of a store at the most traditional shopping mall of the city, where a breastless mannequin was placed as if it had a mastectomy, common surgery among women who are undergoing breast cancer treatment. The removal of a breast and the construction of a scar were made by plastic artist Daniela Pinheiro, who embraced the project due to the importance of the cause. Agency: Fun Comunicacao