Mercedes-Benz Australia: The Mercedes-Benz A-Class City Edition

With over 1000 A-Class vehicles to move before the new A-Class model launched in March, Mercedes-Benz Australia and New Zealand ran a runout offer for just 1.5 months.

The creative territory dictated that the A-Class City Edition was “a car inspired by the city”. Using just one global print asset, indie Melbourne agency Online Circle Digital brought this campaign platform to life for local digital audiences. The hero creative features the new A-Class model in the city as day turns to night, and back to day again, establishing the A-Class as a model in symbiosis with the city, no matter what time it is.