Motor Accident Commission of South Australia: Cowarrot

Country roads are a particular concern for the Motor Accident Commission of South Australia (MAC), with a high percentage of motor vehicle accidents within the state occurring in regional areas. On country roads, there's always something that could go wrong. From fallen branches to stray animals to rogue weather, conditions can change in an instant. To draw attention to this, MAC via KWP! has launched a new outdoor campaign targeting drivers in these areas. It highlights the unpredictable nature of country roads and prompts drivers to stay alert to expected things and drive safely.