TV ad: ASIMO-The worlds most advanced humanoid robot: Oranges

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Draft FCB, Melbourne were tasked to promote ASIMO's up and coming National tour. The brief from Honda was really very simple - always a good sign: “Make ASIMO (the world’s most advanced humanoid robot) a pop icon in Australia.” So Draft FCB made ASIMO the Robbie Williams of the robot world! And they called the tour ‘ASIMO - Alive and Unplugged’ and created six spots in the campaign. The, ‘ASIMO - Alive & Unplugged Tour’, travels the east coast of Australia from October to December.