Guldbaggen: Drunken neighbour

The drunken neighbor as action figure You might not have heard of him, but "The neighbor" from the Swedish movie series Beck is one the most talked about characters in Swedish film history. This supporting character and constant drinker that live next door to the main character, now comes as an action figure. With authentic accessories like the neck brace, the cigarillo and drink sets.

The action figure is promoted in the style of a 80s toy commercial for kids. It's a part of a campaign for the biggest Swedish film festival Guldbaggen – with the purpose to remind people of the Swedish film legacy and awaken curiosity of future movie icons.