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Integrated
Upwork: Hey The Rock!
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In the new "Hey World" campaign from award-winning ad agency Duncan Channon, Upwork playfully raises its hand to offer freelance help to time- or resource-strapped pop culture figures, business icons, institutions and political leaders - among them President Trump, Dwayne "The Rock Johnson, Game of Thrones author George R.R. Martin, Equifax and NASA. The integrated campaign includes OOH and animated digital videos produced with Gentleman Scholar (GS), radio, and also station takeovers at the Fulton Center in Lower Manhattan and San Francisco's Montgomery Street station.
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