Emirates Airlines: Upgrade Your Airline

Emirates, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers' Choice Awards, today via Y&R London released its latest marketing campaign to promote travel on its award-winning Economy class. Emirates' latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline's check-in counter. Each spot ends with the ultimate tip for travellers: "Don’t upgrade your seat, upgrade your airline. Fly Emirates." Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade -