Toyota Motor Sales, Inc.: Wrecking Hammer

Andrew Douglas of Anonymous Content brings us another successful installment in the Toyota Tundra series, via agency Saatchi & Saatchi/LA. This time the tough truck is put to the test by a giant dual-pendulum apparatus. The truck’s engine is gunned as the vehicle takes off - the first pendulum is released. Having to stop on a dime, the swinging weight narrowly misses shattering the windshield. As the second pendulum begins its plummet, the Tundra triumphs as it takes off without getting totaled from behind.