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Audi RS 6 Avant: Cooling Down


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A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car's power and grace as its brake pads sizzle, its exhaust glistens, and its engine fan hissing.
Credits Other credits

Strategy Director: Damien Le Castrec

Head of Strategy: Will Lion

Business Lead/Head of Account Management: Polly McMorrow

Account Manager: Bella Bertolotti

Account Director: Naphtali Torrance, Piers Raffo

Post Production: The Mill

Editor/Editing House: Trim

Sound: String & Tins

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