Cheil Worldwide and the Busan police recently launched a campaign in order to reduce hidden camera crimes in public places. In South Korea, hidden camera crimes have increased by 540%… read more in the last 8 years from 807 cases in 2009 to 5,185 cases in 2016, according to the National Police Agency. As many of these illegally filmed videos show nude body parts of women or women engaging in sexual acts, the victims endure great suffering; some of them even committing suicide. To combat the issue, Cheil Worldwide created the “Stop Downloadkill” campaign to warn consumers of voyeurism contents. Cheil Worldwide and Busan Police made multiple ‘fake’ voyeur videos with warning messages and posted them online. In the end of fake videos, the woman suddenly turns into a ghost-like character, scaring the viewer. Subtitles appear as “You might be the one pushing her to commit suicide. Police are monitoring this site.”
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