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Mucinex: Post Game
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On the Monday after Super Bowl Sunday, more people call in sick to work than any other day of the year. For obvious reasons. Just after the finish of the game, Mucinex will acknowledge this fact with a knowing smile. The theme line is "Enjoy your 'sick day' America. When you're really sick, take Mucinex." The campaign's centerpiece is a :30 second TV spot called "Post Game" that will run immediately following the game. In it, the brand's Mr. Mucus antihero blows the whistle on those contemplating calling in sick the next day. The campaign created by McCann, New York, also includes a Twitter #SuperSickMonday excuse generator and an integration with the Z100 morning show on #SuperSickMonday itself.
Nathy Aviram / Chief Production Officer Related |
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