TV ad: Hyundai: Ref to the Rescue

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Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, Hyundai's first-ever smart compact SUV to a national audience in its national TV spot, titled 'Ref to the Rescue.' The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in two places at once. Our hero, a referee at a kids' soccer game, arrives in his Kona and calls hilariously groundless penalties until no children are left on the field, ensures that every parent gets home in time to watch the Super Bowl.

Category Automotive
Client Hyundai
Agency Innocean Worldwide
Production Hungry Man
Uploaded 1 February, 2018

Credits

Director
Dave Laden
Director
Bryan Buckley
Chief Creative Officer
Eric Springer
Group Creative Director
Barney Goldberg
Group Creative Director
Jeff Bossin
Creative
Jill Pool
Producer
Josh Rothfeld
Associate CD / Art Director
jose eslinger
Associate CD / Copywriter
Carissa Levine
Executive Producer
Mino Jarjoura
Executive Producer
Kevin Byrne
Executive Producer
Dan Duffy
Executive Producer
Caleb Dewart
Executive Producer
Jacki Sextro
DoP
Scott Henriksen

Other credits

Content Manager: Rachel Werner

Broadcast Producer: Broadcast Traffic Supervisor: Theresa Artaserse

Broadcast Director: Broadcast Traffic Manager: Valerie Neibel

Product Integration: Brian Bittker (Director of Product Information)

Product Designer: Product Information Specialist: Lawrence Chow

PR Director: Angela Zepeda

PR: PR Manager: David Thalberg

Planning Director: Tim Anderson

Planner: Kimberly Bates (Senior VP)

Head of Content Production: Nicolette Spencer (EP)

Associate Director, Business Affairs: Lisa Nichols

Content Producer: Kira Linton

Director of Business Affairs: Ann Davis

Project Manager: Jamie Fink

Voice-over: Post Modern Group Irvine

Sound Mix: Zac Fisher

Sound Engineer: Michael Anastasi

Sound Design: Lime Sound Design

Senior Account Director: Susie Boyajan

Recording: VO Record Engineer: Zac Fisher

Mix: Lime Studios

Audio Post Production: Lime Studios

Artist: Bill Conti

Producer: Anastasia von Rahl (EP), Kris Drenzek (Producer), Alana Giordano (Prod. Coord.), Michael Novo (Prod. Coord.) @ The Mill

Online Editor: The Mill

Head of Production: Joanna Manning

Editor: Heidi Black Assistant, Emma Platek

Edit Company: Whitehouse Post

Online Artist: Nick Taylor (lead), Brad Scott, Jeff Langlois, Toby Brockhurst, Patrick Dirks

Colour Producer: Thatcher Peterson (EP), Liza Kerlin

Colourist: Adam Scott

Production Manager: Chad "Frenchie" Alburtis

Casting Director: Kathy Knowles

Editorial & Online: Orange - Jeff Johnson/ Julie Ellison

Hyundai: Ref to the Rescue

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Hyundai: Ref to the Rescue

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