Vueling: We Love Places

Blur has produced 'We Love Places' directed by Ginesta Guindal for the airline Vueling. Aiming to connect the interests of its flyers to different destinations around the world, this vibrant spot looks to promote the new trend of relating the essence of the cities in a personal and unique way. Created by McCann Group Spain, this campaign shows that there is no longer one single way to visit cities. Moving away from typical places of tourism, Vueling tells us that there are a million ways to explore and make the most out of our travels, offering us destinations seen from a different perspective. The mix of formats, including the use of a Sony Hi8 camera, adds to the sense of diversity that the spot looks to communicate.