Sparkasse: Beauty

Objective
Young people don’t care about their pension plans. And by the time they do, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of their pension plans.

Concept
There are a lot of opportunities in everyday life to realize that you are not as young as you might think – and that it’s high time to go to Sparkasse an make a pension plan.

Target Audience
People around 35 years old who should care more about their pension plans. Even if it’s quite boring