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Top 6: February 14th 2018
Cannes Lions Marketer of the Year 2017 BURGER KING worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018:
… read more Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is 'worst'.
And as BURGER KING is known for flame-grilling since 1954, the campaign idea is #GRILLTHEWORST.
The #GRILLTHEWORST campaign asks everyone who has something they want to let go of - big or small - to join an activation event in Amsterdam on Monday 15 January, where a team of BURGER KING grill masters will fire up the grill and ceremonially set light to the 'WORST' of 2017.
The campaign is launched by an online video featuring a series of 'WORST' things hitting the grill and getting flamed. Pink plastic clogs, tax bills and other 'worst' items from the year take a hit on the grill.
read less...Client: Burger King
Marketing team: Andrea D'Aloia, Madhav Kapur, Ana Mendes
Agency: Etcetera
Creative directors: Tolga Büyükdoganay, Raymond van Schaik, Ben Imhoff, Wouter Voges
Strategy: Frank Huiberts, Margot Bouwman
Social strategy: Michael Nap
Design: Lynnet Wams, Michiel Koorstra
Account: Martin Stiemer
Agency Producer: Marc Elbers, Remko Esser, Anne Verdaasdonk
Production Company: Vigics
Director: Dwight Groot
Producer: Sophie Victorine
DOP: Jorne Tielemans
PR: Jessica Hartley, Patricia Bruens
