Volkswagen: Golf GTI

I'm not a fake is not only a print/outdoor campaign but also a new digital media: it's the first ever, interactive ad to use reCAPTCHA recognition technology as a communication platform. Studies showed that the purchase of fake spare parts in the Middle East was a growing problem on e-commerce sites. The same sites where reCAPTCHA recognition technology is usually used as a verification process. Instead of using random images to verify the user isn't a robot, people have to select the fake part. The campaign's being rolled out through the region, into media focusing on the automotive industry, targeting those who are either looking to buy a Volkswagen or are purchasing parts for one. Agency: Memac Ogilvy, Dubai