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The Seine is still rising, and all eyes are on the Zouave statue on the pont de l'Alma, the emblematic yardstick Parisians use to gage the river's swell. But the spectacular surge of … read morethe Seine should serve as a reminder: climate change persists, and it’s going to continue to generate increasingly severe floods over the coming years. The consequences of climate change are felt by millions every day, in France and across the world. Each year, 26 million people are displaced because of natural catastrophes. That’s why Yann Arthus-Bertrand, the photographer and activist behind a number of environmental documentaries like Planet Ocean and Home, together with his foundation, GoodPlanet, decided to organize an operation to galvanize public awareness for climate change. Recognizing that all attention was focused on the iconic Zouave statue, they outfitted it with a giant life vest, a symbolic gesture to help it survive the flooding. The operation, which was conceived by communications agency Rosapark, was rounded out with a poster bearing an important message: GET READY FOR GLOBAL WARMING. A metaphor for the struggle we are all facing, and a slogan to encourage countries, towns and, above all, citizens to act urgently and accelerate the reduction of CO2 emissions before COP21. We can't wait any longer. Each of us has to do our part to reduce our carbon footprint.
read less...Co-founders : Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg
Account Directors: Soraya Cottin, Hicham Ghazaoui
Photographer : Yann Arthus-Bertrand
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