Papyrus: Bedtime Stories

Introducing a powerful campaign by TBWAManchester for national charity PAPYRUS Prevention of Young Suicide to mark Safer Internet Day (6th February), the film aims to raise awareness about the risks of cyberbullying. It forms part of their on-going work around the heart-breaking statistic Over 200 schoolchildren die by suicide every year in the UK. TBWA and PAPYRUS want cyberbullies to think twice, victims to realise they aren't alone, and parents to run upstairs hug their children and start a conversation about online safety and join in the conversation on #SaferInternetDay using #BedtimeStories.