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Samsung: Cara


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In a world first Samsung introduces the 'Samsung Adoption Package.' The only package that gives you a free vacuum cleaner, when you adopt a dog to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine, thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums. Leo Burnett, Israel
Credits Other credits

Chief Account Officer: Idit Zukerman

Creative Concept: Meital Miller, Oren Ben Naim

Account Supervisor: Ziv Abuhazira

Account Executive: Shir Yefet

Producer Manager: Menny Zarhia

Graphic Team: Shlomi Amir, Oren Bar

Strategic Planner: Liz Stull

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