State Election 2018: Phase 1 - Enrol

The Electoral Commission of South Australia (ECSA) has launched a multi-phase campaign ahead of the 2018 State Election, aimed at encouraging all South Australians to not just enrol, but also see the value of their vote. With more platforms than ever through which people can share their opinions, the campaign posits, there is one way to ensure yours has a meaningful effect on the State: by putting your vote where your voice is. Created by Hybrid, the campaign includes three phases of TV, press, radio, outdoor and digital ads, with particular focus on motivating younger South Australians to enrol, participate and make their opinion heard.