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Toyota: Start Your Impossible - Chris Vos
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Toyota has launched its worldwide 'Start Your Impossible' Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations. The 'Start Your Impossible' brand line was introduced at the end of last year, continuing Toyota's evolution as a mobility brand dedicated to innovation. The TV commercial featuring Chris Vos is part of a series of emotional portraits of athletes by Toyota's Dutch agency of record, Etcetera. The campaign portrays Toyota's dedication to continuous improvement, which the brand shares with athletes, everywhere.
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