Juhla Mokka: Surfing the freezing shores of Finland

This film is making surfers around the world shiver with its different take on a sport that's usually reserved for warmer waters. Featuring a group of Finnish surfers, the film celebrates the willingness to go the extra mile to do what you love. No one represents this attitude more as the stars of the film, as they chase the waves in the freezing shores of Finland. The film is a part of a campaign by Juhla Mokka, the Finnish coffee brand known for its reputation as the coffee of doers. Agency: SEK