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The NSPCC are the UK's biggest children's charity, their purpose to end cruelty to children, full stop. Saatchi & Saatchi London were briefed to raise awareness of the NSPCC's 'bethefullstop.com' website. "We really enjoyed the process of making this. Hats off to the whole team, especially the director, Sebatian Strasser from Blink London. His idea to shoot with a handycam was inspired," said Saatchi & Saatchi copywriter/art director Julian Andrews.
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