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In the latest take on New York Lottery's "How Would You Spend It?" campaign, "Small Town" builds off of the original concept of showing how one New Yorker would spend his time if he … read morewon Cash4Life's top prize of $1000 a week for life. Shot by legendary director Noam Murro, "Small Town" features actual miniature buildings and props to tell the story of how one lucky winner uses his newly afforded time to revisit an old childhood hobby. Cash4Life is the only draw game from the New York Lottery that offers players a chance to win $1,000 a day for life, giving players an opportunity to dream about how they'd spend their days, not just their dollars, if they won. Agency: McCann, New York
read less...Nathy Aviram, Chief Production Officer
Chance Bassett, VP Senior Producer
Eric David Johnson, SVP Executive Music Producer
Dan Gross, Music Producer
Natalie Hernandez, Business Manager
Scot Beck, Executive Account Director
Caroline Fuller, VP Account Director
Molly Vossler, Account Supervisor
Ellery Gitkin, Assistant Account Executive
Courtney Snead, Project Manager
Laura Frank, VP Strategy Director
Work editorial
Neil Smith, Editor
Theo Mercado, Assistant Editor
Erica Thompson, Executive Producer
Christopher Delarenal, Producer
Camila De Biaggi, Managing Director
Elissa Norman, Senior Producer
Alvin Cruz, Creative Director/VFX Supervisor
Marcus Wood, 3D/2D Lead:
Renato Carone, Michael Glen, Steinar Nedrebø, Amit Shukla, Manu PS, Joslin Job Mathew, Sriram P, Suhas Bjat, R Vignesh, Priyanka Day, 2D Team
Suhas Bhat, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachintala, Elangovan Ganeshan, 3D Team
Future Perfect
Composer: Victor Magro
Producer: John Connolly
Audio Mix:
Phil Loeb @ Heard City
Telecine:
Tom Poole @ Co3
Other Agencies Involved
Momentum – POS
UM – Media
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