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Choose Joy: Out Of The Office


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The Choose Joy campaign is about all the joy that comes from doing your own thing and owning it. Cupcake and Mekanism were inspired by the modern wine consumer, who is looking to connect with brands like Cupcake that feel real to their life and provide entertaining and clever digs with a touch of sass, optimistic sarcasm, and fun.
Credits Other credits

Project Manager: Madison Myers

Chief Operating Officer: Mike Zlatoper

Head of Brand Management, West: Anna Boyarsky

Senior Brand Manager: Ellen Filteau

Brand Manager: Sarah Holden

Head of Planning, West: Jeremy Daly

Senior Strategic Planner: Lexi Whelan

Executive Producer Print and Digital: Frank Lewis

Editorial: Sister Studios

Editor: Luke Kraman

Post producer: Lauren Gould

Photographer: Jimmy Marble

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