IPC Shopping Centre: The Mood Menu

With its recent redevelopment, IPC Shopping Centre is now proud to reveal its latest mobile application solution to ease every shopper's shopping experience and daily dilemmas. The IPC Shopping Centre mobile application is the first shopping centre app in the world that is developed in collaboration with music streaming giant, Spotify, to provide shoppers with suggestions on places to dine or drink at IPC through its ground-breaking food and mood-matching tool. Together with Spotify's rich user data, IPC Shopping Centre worked alongside world-renowned taste psychologist Professor Robin Dando of Cornell University to create 'The Mood Menu' - a food-and-mood matching tool based on a complex proprietary algorithm of human emotions and the effect on their sense of taste. Agency: Bonsey Jaden, Malaysia