Orange: It’s all About What Matters to you

Writing a text message, opening a popup, sharing one's feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love. The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France's Road Safety Authority. So Orange chose to do its bit via La Chose, Paris, echoing the public authority initiatives already underway.