Inspired by the Western-Genre, the company "Das Handwerk" tells us the story of a fulfilling working day, in a commercial that's airing nationwide from 16th February. The commercial … read moregives us a cinematic answer to the key question: "And? What did you achieve today?", a question that addresses the issue of professional fulfilment. The commercial director Tore Frandsen offers a cinematic companion to the identical key-question of this year's image campaign, in which Das Handwerk calls for discussion on the standards of professional fulfilment. Agency: Heimat, Berlin
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