TV ad: Handwerk: "And what did you do today'

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Top 6: March 7th 2018

Inspired by the Western-Genre, the company "Das Handwerk" tells us the story of a fulfilling working day, in a commercial that's airing nationwide from 16th February. The commercial gives us a cinematic answer to the key question: "And? What did you achieve today?", a question that addresses the issue of professional fulfilment. The commercial director Tore Frandsen offers a cinematic companion to the identical key-question of this year's image campaign, in which Das Handwerk calls for discussion on the standards of professional fulfilment. Agency: Heimat, Berlin

Category Home appliances & furnishings
Client Handwerk
Agency HeimatTBWA, Berlin
Production Bigfish Berlin / Sweetshop
Country Germany
Uploaded 22 February, 2018

Other credits

Agency: Heimat, Berlin

Creative Direction: Guido Heffels (CCO), Stephen Quell

Copy/Script: Stephen Quell

Art Direction: Ursel Barwinski, Johanna Schmidt

Account Direction: Matthias von Bechtolsheim (CEO), Roman Jud, (MD), Sabrina Schwigon, Anne Kammeier

Agency Producer: Meike Kornrumpf

Director: Tore Frandsen

DoP: Kaspar Wind

Production: BIGFISH, Berlin

Executive Producer: Frank Siegl

Producer: Jakob Rühle

Postproduction Producer: Kristin Geyer

Co-Production: the sweetshop

Executive Producer: Spencer Dodd

Production Design: Steve Summersgill

Editor: Anders Jon Peterson

Grading/ Artist: Bacon X / Hannibal Lang

Postproduction/Flame Artist: Candy Mountain GmbH/ Neil Reynolds

Music Production: 48K

Banjo player: Arto Mäkelä

Sound Design: Kevin Koch

Mix: Hesse Studios

Client: Zentralverband des Deutschen Handwerks

Executive Campaign Manager: Stefan Koenen

Handwerk: "And what did you do today'

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Handwerk: "And what did you do today'

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