La-Z-Boy: Mr Fidget

The strategy developed by RPA, Santa Monica, positions La-Z-Boy Furniture Galleries as the place to go for comfort, expands the perception of the furniture available from La-Z-Boy Furniture Galleries and communicates a modern, relevant point of view about La-Z-Boy Furniture Galleries. The spots present comfort as a solution to our modern, over-connected world, and La-Z-Boy Furniture Galleries as a place to get that comfort. “This campaign takes a humorous approach to furniture buying, with a nod to how hectic and confusing life seems to be these days. By doing so, we connect emotionally with our target, and La-Z-Boy Furniture Galleries stands out from the sea of sameness that defines this category’s advertising,” said David Smith, SVP, Creative Director at RPA.