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Cochlear Hearprint is an online application that calibrates online video and music to the listener’s unique hearing ability.
Based on a series of user inputs, Hearprint works by … read moreadjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears.
It is available as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration.
Hearprint has been applied to the first content series calibrated to user’s unique hearing. Two documentaries tell the stories of how Cochlear is changing the lives of people with hearing loss.
Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index.
And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach.
Over the next few months an addressable media campaign will promote the technology, as well as Jennie’s and Andy’s story to select audiences, along with a PR presence and website experience designed to capture leads.
read less...Cochlear Limited
Scott Housley, VP of Marketing & Business Development, Cochlear Australia and New Zealand
Janet Menzies, General Manager, Cochlear Australia and New Zealand
Ben Marosszeky, Senior Manager, Cochlear Asia Pacific
Kerryn Burke, Senior Marketing Communications Manager, Cochlear Asia Pacific
Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear Australia and New Zealand
Kate Harrison, Consumer Campaign Manager, Cochlear Asia Pacific
Leonie Fewster, Cochlear Care Centre Manager, Cochlear Australia and New Zealand
Julie Decker, Cochlear Care Centre Manager, Cochlear Australia and New Zealand
Katena Valastro, Production Co-Ordinator
Roma Stein, Operations Manager
James Shaw, Head of Performance
Hannah Garcia, Senior Experience Strategist
Elliot Tindale, Performance Manager
Ryan Townsend, Experience Manager
Elaine Yang, Performance Executive
Tien Tran, Programmatic Manager
Leigh Munday, Data and Media Operations Manager
Jamie Metcalfe, Digital Products Director
Simon Ridley, Digital Project Manager
Matthew White, Creative Technologist
Patrik Fagard, Creative Technologist
Matthew Rose, Technical Director, Product & Communications
Matthew Willcox, Head of Strategic Design
Sebastian Perez de Arce, Senior Digital Designer
PR
Simone Pipkorn, General Manager
Fleur Williamson, Account Director
Elen Clement, Senior Account Manager
The Glue Society Studios, Post House
The Glue Society, Editor
Viv Baker, Flame Artist
Trish Cahill, Colourist
Michael Ritchie, Managing Director/Executive Producer
Josh Mullens, Executive Producer/Head of Projects
Isabella Vitelli, Producer
Jasmin Helliar, Producer
Alex Harrod & Jordan Maddocks, Director of Photography
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