Microsoft: AI Anthem

For the first time, Common is stepping in front of the camera to launch Microsoft's new Vision/AI campaign, evolving the company’s empowering message to focus on tangible innovation. The campaign, created by Blk-Ops, will demonstrate the power of AI and how technology can solve problems throughout the world, inspiring viewers with Microsoft's vision for the future. ​The campaign focuses on the ways in which new opportunities emerge as technology evolves, encouraging viewers to use Microsoft's technology to make the world a better place. The campaign will progress with stories from innovators leveraging AI technology to do big, bold things. Future stories will feature Ros Harvey from The Yield, an Australian agricultural tech company that is using AI to provide farmers with predictive analysis to help them better manage their farms.