BIKEID: Joyride Stockholm

Bi-coastal production company Honor Society director Brennan Stasiewicz embarks on a stylish joyride in Stockholm, cruising amid picturesque city views in a new brand film for the premium Swedish bicycle maker BIKEID, created direct to client. Going for a sophisticated "car ad for bikes", Brennan fuses cinematic visuals and sweeping landscapes with vignettes of three urban dwellers reliving epic rides through the city streets. The visually stunning spot embodies the clear style of the bikes, driving home the idea that joy is found both through design and by never putting "your feet on the ground". Brennan funneled his creative chops into the piece by not only directing the spot, but also serving as the writer.