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Cherifer Pediatric Line: Cherifer Rick Roll (Ever) Radio Ad
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Cherifer was the preferred children's growth vitamin brand for many years, but suffering from plummeting sales. People were starting to forget. The one thing you weren't likely to forget? An ear worm of a song. So we used one of pop culture's most unforgettable songs to bring Cherifer back into people's ears, minds, and hearts. Agency: MullenLowe, Philippines
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