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Interactive
Fundación Mujeres en Igualdad: FEMPLEA
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Taking advantage of the International Women's Day, Fundacion Mujeres en Igualdad wanted to highlight the gender violence women suffer every day. We teamed up with Wunderman Buenos Aires to launch FEMPLEA. This new free app is available from March 8th, is the first labor bank created to take care of women apart from preventing gender violence. Because only women can use it thanks to its Face ID recognition technology. In addition, FEMPLEA encourages female labor insertion in areas that have always belonged to men culturally wise. This represents a step forward in the search for equality.
Managing Director: Victoria Cole |
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