On International Women's Day, FCB Inferno, the agency behind Sport England's 'This Girl Can', is launching Queen Rules, a new way to play cards, where Queen outranks King. This … read morecampaign is designed to get the conversation about gender equality on the table. With support from Unibet, the campaign will launch with simultaneous live events and tournaments of Queen Rules poker on March 8th in London, Stockholm, Malta and more to be announced. A social experiment film, created in partnership with production company Archer's Mark, will be released on the same day. The agency is challenging people everywhere to change how they think and play with the new rules. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules.
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