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Interactive
Stop Harcèlement de Rue / Les Effronté.es / Paye Ta Shnek: No Means No
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In recognition of International Women's Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with French Associations "Stop Harcelement de Rue", "Les Effronte.es" and "Paye Ta Shnek" that's intended to awaken men to the experience of sexual harassment faced by women. If you are a woman, being sexually harassed on the streets is, unfortunately, a situation that is all too familiar. So familiar, in fact, that 100% of French women declare having been sexually harassed in public transportation at least once in their lives. Over March 7 & 8, in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Liberation, BFM, L'Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they've experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NonC'estNon #NoMeansNo.
English Copywriter: Martha Murphy |
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