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Web Film
Brawny Paper Towels: Strength Has No Gender - Vanessa Casillas
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In recognition of Women’s History Month, Georgia-Pacific’s Brawny® Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. This year, the brand is asking: ‘Who’s your Shero?’, encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a female hero who exhibits strength and resilience with the courage to help others. With the assistance of a dozen female comic artists and animators, these inspirational Shero stories will be brought to life through illustrations across the Brawny® digital channels. In addition, the Brawny® brand has created a series of original films, including the stories of three inspiring Sheroes, outlined below. The brand has also partnered with Girls Inc. and will contribute $100,000 in support of its many different programs which inspire young girls to carry out the organization’s mission of being strong, smart and bold. Brawny will also support the initiative by releasing limited-edition products, featuring three different women in place of its brand icon The Brawny Man.
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