KFC: Claudia Sanders

Society Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year's International Women's Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders. KFC Malaysia recognises that their people are the key of its continued success and this includes the women behind their counters and all around the organisation. For this year's International Women's Day, the team at Society and UM decided to bring to life Claudia Sanders, the lesser known woman behind KFC, to recognise her contribution to the well-loved brand.