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Web Film
Olay: Olay International Women's Day 2018
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This Women's Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today. Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that "the number that defines a woman is not her age, but her fearless story." This campaign via Grey Group, Hong Kong, comes to life through intimate films, as Lin Chiling, He Shui and Gao Yuan Yuan share personal untold stories about their stories of proudest achievements, and how this number defines them rather than their age and the tensions that come with it. Since Olay's idea is to encourage all women to have no fear of age, so they encourage all women to not be defined by their age number. Instead, they should be defined by their own fearless story - symbolised by their achievements.
Business Director: Duffy Lau Related |
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