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JoggJeans: Made To Run Away
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Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up in beautiful romantic endeavors or at least in half-decent acts of love? Exactly. But worry not, Diesel is here to help. For those of us who’ve been trapped into first dates we wished we could have teleported out of, now there’s JoggJeans, the denim made to run away from bad dates. Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases, these jeans are the go to outfit for romantic encounters. In it, a guy goes on a dating streak, meeting all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already), looks nothing like his profile picture. The film is just a part of a global integrated campaign created by Publicis Italy including print, OOH, e-commerce, a series of local activations and hyper targeted social media content that aim to inform and equip serial daters with the right gear to escape.
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