Instituto Maria da Penha: W.O.man - Photographer

‘W.O.’ becomes ‘W.O.man’ in a campaign for the Maria da Penha Institute.

The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning because of the impossibility of a competition, reaches a new meaning in the campaign created by F.biz for the Maria da Penha Institute. Based on the concept ‘Every voice heard is a victory’, the action was released on March, 8, International Women’s Day, on the internet and the main published media. The goal is to show that harassers lose by ‘W.O.’ (Walkover) when women speak out.